Louis Vuitton’s first-ever Men’s Pre-Fall 2024 collection was presented at Avenue of Stars in Victoria Dockside, K11 Art and Cultural District with a breathtaking drone show that decorated Hong Kong’s iconic nightscape with house motifs. Men’s Creative Director Pharrell Williams illustrated the ‘LVERS’ philosophy at the heart of his practice: an ode to the core values that bind us together across the world, from Hawaii to Hong Kong and everywhere in between. 

Continuing the night with revel and rave was the Louis Vuitton Afterparty co-hosted with Adrian Cheng, Founder of K11 Group, held at Rosewood Hong Kong in Victoria Dockside, K11 Art and Cultural District. The event became the focus of the city, attended by an illustrious roster of prominent guests and celebrities including Chow Yun-fat, Song Joong-ki, and Felix from Stray Kids. 

The Afterparty not only perfectly concluded the show, but also served as a platform for fostering connections, collaborations, and conversations between guests from all over the world. The presence of these influential personalities further solidified Louis Vuitton’s reputation as a leading force in the fashion world, and Victoria Dockside, K11 Art and Cultural District that curates a platform celebrating the epitome of global fashion, art, and culture.